Coven specializes in integrating data strategically to enhance decision-making in marketing, product development, and customer experience.

Unlike traditional consultancies, we combine social listening, data analytics, customer journey mapping, and automation with a deep consumer understanding methodology.

A strong data strategy doesn’t have to be expensive. Coven helps businesses optimize data collection and activation using cost-effective tools like lightweight CDPs, social listening platforms, and custom dashboarding solutions, allowing you to scale data maturity efficiently.

Well-designed surveys help segment audiences more accurately, enhancing media efficiency. Coven develops all-party data strategies that fuel targeting models, reducing ad spend waste and increasing conversions.

Automation enables real-time data processing, personalized experiences, and streamlined communication flows. Whether it’s integrating Salesforce CDP, automating customer service, or optimizing eCommerce processes, automation is key to improving customer interactions and data-driven decision-making.

At Coven, we use a proprietary framework to evaluate data integration, quality, activation, and automation levels. We assess companies across four key areas: data collection, processing, activation, and optimization, identifying opportunities for growth and efficiency.

Combining syndicated studies from sources like Nielsen, Kantar, Ipsos, and GWI with first and third-party data creates a more comprehensive consumer view. Coven helps businesses merge these data sources to generate deeper insights and more precise strategies.